Rigid Box Winners
2013: TPC Printing and Packaging
2011: Taylor Box Co.
The Luxurious Rigid Box
A rigid (also called “set-up”) box is a container produced and delivered in three-dimensional form, ready to be filled. What distinguishes it from a folding carton is that it does not collapse like a folding carton, the chipboard used is up to four times thicker than a folding carton, and unlike folding cartons, printing is rarely applied to the board, but rather to a separate wrap (usually composed of paper, leather, or fabric) that is then adhered to a plain box.
Even though this package usually provides upscale details and construction, the rigid box can be manufactured without expensive dies or massive machinery, so converters have more leeway to plan and customize these packages to suit the product. For instance, production runs can be small or large, and production volume can ebb and flow, without resulting in excessive added expenditures. The rigid box also easily incorporates unique features and finishes, such as windows, domes, embossing, platforms, hinges, lids, and compartments. This adaptability is key in meeting a client’s need for quality, quantity, and expediency.
For more than 150 years, rigid boxes have been successfully employed in merchandising jewelry, cosmetics, and high-end couture. Consider Chanel, Tiffany, Hermès, Lanvin—their signature rigid box packaging has remained virtually unchanged for the past century. However, being so strongly associated with luxury has caused some some designers to overlook the benefits of a rigid box: that it provides superior protection, lends itself to sets or multiples, is easy to open and close, excels in stacking, handling, and display, and functions well as a reusable keepsake.