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Paperboard: The Responsible Choice

A definition with broad-based insight applicable to any circumstance was crafted by the United Nations in 1987: to be sustainable means to "meet present needs without compromising the ability of future generations to meet their needs." Only paper and paperboard made from trees harvested from certified sustainable forests meet this definition.

To reduce further confusion, the Sustainable Packaging Coalition (SPC) expanded the definition of sustainable as it applies specifically to the paperboard packaging industry to:

  • Is beneficial, safe, and healthy for individuals and communities throughout its life cycle
  • Meets market criteria for both performance and cost
  • Is sourced, manufactured, transported, and recycled using renewable energy
  • Optimizes the use of renewable or recycled source materials
  • Is manufactured using clean production technologies and best practices
  • Is made from materials healthy in all probable end of life scenarios
  • Is physically designed to optimize materials and energy
  • Is effectively recovered and utilized in biological and/or industrial closed loop cycle

Strategies for Sustainable Growth

Traditionally, the raison d’etre of the for-profit organization was found in making money, increasing shareholder equity, and earnings growth through increased market share. But since the early 1990s, more organizations are realizing that they have a responsibility to their shareholders to make money and fund growth, but not at the expense of the environment or the society they serve.

Recyclability, Renewability, Recovery

There's nothing simpler or easier than recycling paper and paperboard. The paperboard packaging industry recovers more of it than any other substrate. Moreover, each year, managed forests are producing more paperboard than we could possibly use. And most of the energy required comes from the mill's own byproducts. 

Paperboard or Plastic?

Regardless of the material, the mandate is clear: reduce, reuse, recycle. Paperboard makes it easy.