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Paperboard: Beautiful, Versatile Packaging

For package designers and marketers, to supply chain managers, retailers, and consumers, paperboard has proven itself to be the packaging substrate of choice.

The possibilities for creating unique, eye-catching paperboard packaging designs are truly endless. Consider structure: paperboard can be scored, folded, curved, and custom diecut in countless ways. No other substrate can match the structural versatility of paperboard. Consider graphics: embossing lifts type and images off the surface of the board, creating immense tactile interest; hot foil stamping adds regal gold or silver elements; UV coatings add a lustrous, protective sheen; soft touch coatings impart a rich, luxurious texture onto the paperboard; windowing entices consumers with a peak at the packaged product.

Indeed, nearly any aesthetic marketing initiative can be executed with paperboard and in today’s environment this versatility is paramount. Today, 75% of consumer decisions are made at the point of sale in less than ten seconds. This means that packaging must immediately cut through the clutter on the store shelf and communicate value to consumers. Paperboard’s unique structural and design capabilities can do this with ease while the flat, front panel of a paperboard package maximizes billboard space that is essential in communicating brand value and key product attributes.

Moreover, consumers want assurance that no one has tampered with the packaged products they buy. Answering these important concerns, paperboard packaging offers a full range of protection, including RFID tags, security printing, tamper evident materials and seals, and holographic security systems.

Furthermore, today’s environmentally conscious consumer demands goods packaged in renewable, recyclable paperboard. By harnessing the environmental aesthetics of natural Kraft board, or by printing recyclable logos on the packaging, paperboard can easily position itself as the sustainable substrate it is.

Finally, there’s nothing easier than opening and resealing a folding carton, especially when considering the cumbersome sealing/resealing mechanisms of other packaging materials. As demographics continue to shift toward older generations, paperboard packaging’s opening and reclosure features are becoming increasingly popular.

Paperboard packaging provides cost-savings, increased efficiencies, and other advantages throughout the supply chain even before it reaches the hands of consumers. Paperboard meets the goals of superior supply chain management as it moves from the design department through production, to the retail store shelf. Indeed, because it can be folded flat, paperboard is cost-effective to ship. It is light yet strong and built to laser tolerances that allow for efficient, high-speed machine filling. And upon arrival at retail locations, paperboard packaging maximizes shelf space and is easy to stock.

With its unmatched graphics, billboard appeal, sustainability, and ease of use, it is easy to see why paperboard is the packaging substrate of choice!


Resources

 

Are your salespeople having difficulty explaining why paperboard is the best solution for their customers, product, and the planet? This downloadable sales guide illustrates the myriad benefits of paperboard, from its cost-effectiveness and strength to its recyclability.

 

North American Packaging AssociationTM


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National Packaging AssociationTM
 

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© 2014 Copyright Paperboard Packaging Council. All Rights Reserved.