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North American Paperboard Packaging Competition
2013 Paperboard Package of the Year



JohnsByrne, Co. (Niles, IL)

Motorola Razr Maxx HD Phone Sales Launch Kit




Changing from a shipping carton to a launch kit—and even into a countertop display at retail—this carton consists of a two-part SBS hinged box with a magnetic closure that, when opened, elevates the central phone carrier unit. Soft touch and gloss UV coatings distinguish the outer structure from the inner glossy red phone carrier unit.